Urban Outfitters Inc. (parent company of Anthropologie) launches a new bridal boutique (available online for now): BHLDN (pronounced beholden).
Not only do they offer unique gowns, but also accessories, jewelry, shoes, and dresses.
While working for Anthropologie, lots of brides-to-be and those attending weddings would come to Anthro searching for a dress or bridesmaid dresses, so offering other dresses might not be a bad idea.
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